Solution mojitok Rebranding

I led the rebranding of mojitok at Platfarm, where a weak logo and brand identity limited its business potential. The project clarified the solution’s value and strengthened brand recognition by collaborating closely with overseas sales, marketing, and development teams to align design with business strategy. This positioned mojitok as a credible, scalable B2B solution for Samsung Galaxy Keyboard and beyond. My work contributed to attracting three new B2B clients and visualizing a KRW 5 billion investment proposal. I also localized content proposals and contracts with the Indian messenger 'Trell'.

Brand Identity

Marketing Contents Design

mojitok’s original identity was too abstract, making it hard for clients and investors to grasp the solution. The unclear CI also limited marketing and overseas sales teams in communicating its B2B strengths. I rebranded the service with a clearer system that reflected emotional expression and sticker usage. The design retained core colors and fonts, while expanding for consistent use across digital platforms.

The outcome was an integrated BI/CI system and key visuals for marketing and proposals. This rebranding directly supported a ₩5 billion investment proposal visualization. It also strengthened external trust by aligning brand strategy with business goals.
Finally, it helped secure three new B2B contracts with Trell, Vimeo Create, and WhatsApp.

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