MBITZ & IN:APP Stickerpack Design
To promote both the MBITZ character brand and the IN:APP product, I designed a sticker pack optimized for mojitok, an AI-powered messaging platform. The goal was to create emotional touchpoints through expressive, scenario-based character stickers tied to user personality types. I translated product features and MBTI-based traits into visual interactions that felt native to mobile chat environments. Instead of static promotion, the stickers became a shareable format that blended product marketing with playful, everyday communication.
Character Design
Marketing Contents Design
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To find a more engaging way to promote both MBITZ and IN:APP, I developed a marketing strategy centered on mojitok’s sticker platform. I designed character-based stickers that reflected personality types, then linked them to Instagram content and YouTube product videos. The stickers were also optimized for keyword-based discovery within the app, enhancing organic reach. This approach allowed the brands to live inside everyday digital conversations while expanding their promotional footprint.
I collaborated with the Vietnam motion team to build a cross-functional asset kit, including animation guidelines and usage decks. After launch, IN:APP promo videos surpassed 100,000 views in a week, and MBITZ’s Instagram channel gained major traction. The sticker pack proved effective not just as content, but as a distribution tool that fused story and strategy. It became a model for how IP and product can co-exist through designed emotion and daily relevance.
** Due to permission settings, the document may not be accessible on mobile devices.
Please use the mobile-specific link below for smooth viewing.
** Due to permission settings, the document may not be accessible on mobile devices.
Please use the mobile-specific link below for smooth viewing.