Gyeonggi Provincial Government Promotional Video
I participated in the production of a promotional video that showcased the Gyeonggi Provincial Government’s key initiatives and policies. The project focused on transforming complex policy messages into accessible and engaging visual storytelling. By incorporating dramatized narratives and intuitive graphics, the video was designed to connect with everyday residents. This approach not only improved public understanding but also strengthened engagement with government programs.
Media Production
Previous policy videos were limited to listing information, which failed to engage citizens or highlight the institution’s identity. We addressed this by using a dramatized, story-driven format that showed how policies connect to daily life. Consistent use of BI elements such as logos and colors reinforced both clarity and brand presence.
The result was a promotional video that improved relatability and strengthened communication with residents. After its release on YouTube and G-Bus, policy approval and citizen engagement rose by 40%. This approach enhanced trust while reinforcing the government’s image through accessible storytelling.