The disabled Healthcare Aible
I created Aible, a service brand designed to support people with physical disabilities through assistive tools and self-management solutions. The brand name, combining Aid + Able, reflects both practical support and personal empowerment. I developed the brand identity from naming and CI to advertising visuals, ensuring the identity clearly communicated inclusivity and reliability. The branding focused on accessibility, considering visually impaired and older users, and received positive feedback after prototype testing in internal demonstrations.
Brand Identity
GUI Design
OOH Design
Aible aimed to respond to the growing demand for independent living and social participation among people with physical disabilities. Rehabilitation and assistive device information was fragmented, and poor accessibility prevented many users from managing their daily lives. Elderly and visually impaired users faced particular barriers when engaging with welfare services. This highlighted the need for a cohesive brand that could combine empathy, clarity, and trust.
To solve this, I created a unified brand identity system that placed accessibility at its core. Off-colors supported color-blind users, while a screen reader button improved usability for the visually impaired. The identity was applied consistently across apps, wearables, exhibitions, and OOH media, ensuring a seamless user experience. Based on this system, I also planned a digital platform integrating rehabilitation content, device tracking, and personalized services.
