Media + Food Brand EAPP
I developed EAPP, a media-driven F&B brand for OTT distribution in collaboration with my colleague at Radius Film. The brand system spans mobile GUI, content packaging, and branded commerce, designed for cinematic screen presence and digital scalability. I managed the overall design of the brand identity, package, social media content, and ensured the design outcomes recognized with Design awards were effectively delivered through the client’s operating platform and printed materials.
Brand Identity
GUI Design
Package Design
EAPP was created from a simple question. What if you could taste food that you can see on the screen with your phone at home? Also, if you can eat mukbang dramas and movies that you often watch while eating actual food, I thought that the way to overcome the content fatigue of OTT service and lead it to consumption.
In order to directly link with streaming platforms and promote consumption, we created an app that allows users to order real food directly from the scene they are watching. This created a continuous feedback loop such as watching, craving, tasting, and replaying. And to support this system, we designed a cross-channel brand identity that encompasses GUI, packaging, OOH, and retail touchpoints.
