Sambok Production Branding

At the company’s founding stage, I created a brand identity system that clearly reflected its business model and vision. Drawing inspiration from Eastern philosophy, the design emphasized cultural authenticity and trust. The unified visuals, from logo to stationery, presented Sambok as a professional, strategic agency. This foundational branding directly supported early investment and project acquisition. I contributed to attracting an initial investment of KRW 400 million by establishing a new brand of CI, message, and visual system and led the visual design of the brand's business model and identity.

Sambok Production needed to establish a global content distribution model in Southeast Asia, covering web dramas and film licensing. To attract investment and partnerships, the company required a clear and credible brand identity that highlighted its independent content creation and distribution capabilities.

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I created a CI/BI system inspired by Eastern philosophy and cultural motifs, applied consistently across proposals, business goods, and partnership materials. This comprehensive system built trust, differentiated the brand from competitors, and directly contributed to securing ₩400 million (approx. $300,000) in initial investment, while strengthening external credibility and negotiation power.