IP Brand MBITZ Branding

I led the development of MBITZ, a character IP brand combining MBTI and Orbit, expanding Platfarm’s business into consumer commerce. I designed a scalable BI/CI system with custom fonts and layouts. The brand shaped a unique identity supporting product launches, fandom, and digital growth. I managed character product design and marketing, growing SNS to 80,000 followers and achieving KRW 20 million monthly sales. Product content was created based on consumer feedback.

Brand Identity
Character Design

Marketing Contents Design

I utilized the existing IP sticker feature of mojitok as a promotional channel and planned a new brand, MBITZ, combining MBTI content with character IP to expand the business. Based on the ‘MBTI + Orbit’ concept, I established an empathetic world and brand naming. The brand’s uniqueness was secured through BI/CI design, custom fonts, and content layout systems. After launching products, we expanded assets from 2D to 3D and planned NFT content to lay the foundation for digital commerce.

I designed and marketed character products to resonate with each personality type, creating accessory goods that allow customers to express themselves closely. As a result, I managed character product design and marketing content, achieving 80,000 SNS followers and monthly sales up to KRW 20 million, while continuously developing product content based on consumer feedback.

MBITZ Instagram