Genomictree Cancer Diagnostic Kit, EarlyTec Promotional Video
I participated in the production of a TV commercial promoting Genomictree’s cancer diagnostic kit. The focus was on using metaphors and symbolic storytelling to make complex medical technology relatable. By combining narrative-driven visuals with clear messaging, the video conveyed both reliability and innovation.
Media Production
Conti & Still cut
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The key challenge was to convey both the reliability of medical services and the effectiveness of the cancer diagnostic kit in a short format. Simple information delivery wasn’t enough, so the video needed to feel intuitive and immersive while highlighting the product’s strengths. The ultimate goal was to build brand trust and deliver a differentiated image through relatable storytelling.
To achieve this, I created a 30-second commercial contrasting the discomfort of endoscopy with the convenience of EarlyTec, told through two individuals. I took the lead in planning, storyboarding, and directing the production. The finished video was shared across YouTube, the corporate website, and briefing sessions, strengthening both product credibility and brand image.